Cross-culture Research: Use of Mental Maps and Their Relation to Map Stylistics

Journal / Conference: Activities in cartography 2010
Authors: Jan D. Bláha
Year: 2010
Category of Publication: Contribution in Conference Proceedings
Pages, web: s. 14-24
Keywords: mental map, cross-culture research, map stylistics, culture studies
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Abstract: Cultural specificities can be identified in cartographic works. These specificities are closely related to the stylistics of cartography, i.e. styles of maps. This opens wide possibilities not only for an analysis of cartographic works from cultural studies point of view, but also for a global analysis of cultural differences. The paper outlines the possibilities of mental map analyses. These mental maps come from respondents from various cultures in order to come to a description of the cultural differences in the map language or content.
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