Users´ Mental Maps As a Tool For Assessing Hiking Maps

Journal / Conference: Geodetický a kartografický obzor (Praha, ISSN 0016-7096)
Authors: Kateřina Novotná, Jan D. Bláha
Year: 2012
Number: 4
Category of Publication: Article in Journal
Pages, web: s. 87–92+přílohy
Keywords: assessment of cartographic works, hiking maps, mental maps
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Abstract: This paper presents a method for assessing cartographic products by means of users’ mental maps, as well as the results of a study that applied this method. The method was tested on maps developed by leading Czech producers of tourist maps. The basis for this assessment were mental maps of two regions in Czechia – Český ráj and the Krkonoše Mountains – created by subjects in response to a questionnaire (161 respondents created 483 mental maps). The resulting material was then used to produce “aggregated mental maps” corresponding to specific hiking maps and regions. On the basis of the aggregated mental maps and aided by a multi-criteria assessment, results for respective maps were measured and presented together with concrete recommendations regarding specific elements of the maps’ contents.
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